we want to share with you our beloved bloggers or those who may wish to start blogging business othat we are currently running an online promo where we create a standard blog for as low as a thousand naira. Email emmaoc148@gmail.com for more infoAccording to data referenced in , titled “Blogs Falling in an Empty Forest”, approximately 95% of blogs fail; the piece, that analyzed several failed and “retired” bloggers, to understand why they quit, came to the conclusion that many blogs fail due to lack of readership.
Luckily, I’ve grown some blogs into 500,000+ monthly visitors (see image below) and I’ve literally tried every method on the the internet. However, I want to let you know that it didn’t happen overnight and it took a lot of testing, failing and starting all over again.
Publish More Articles: One of the most effective, but often ignored, ways to get traffic to a blog is by publishing more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.
- Start an Email List: Ask most successful bloggers what the top source of traffic to their blog is and they’ll tell you that email is in the top 3. Highly successful blogger Darren Rowse always record a traffic spike (the kind that almost doubles his blog traffic) whenever he sends an email to his list about a new blog post (see a screenshot of one of his traffic spikes below).
Email is such a powerful medium for generating traffic that many bloggers vouch for it; the reason is simple, all things being equal, your email list will only keep growing and rarely decrease. Even more, unlike your blog traffic that can fluctuate, you have access to a database of the people on your email list and can always email them.
Here’s another screenshot from Neil Patel showing traffic to his new blog in 30 days from a list size of 3,612 visitors:
If you haven’t started building an email list, start now. Install the free SumoMe plugin and use their email list building options including the ScrollBar, Popup and Welcome Mat.
- Guest Blog: One of the fastest ways to grow your blog is by writing for other people’s blogs; in other words, you can look for a blog that is much bigger than yours and write an article for that blog. You’ll be allowed to have a bio that includes a link to your site in your guest post. This can result in a lot of traffic for you.
To make guest blogging work, try to only guest blog on blogs that are more popular than yours; look for blogs with tens, or hundreds, of thousands of subscribers and submit your guest post to them.
- Optimize Your Blog for Search Engines: Search engines are the #1 source of traffic for most established blogs. Just take a look at the below screenshot:
The above screenshot shows traffic to an authority blog in one month; you can see that out of 582,000 visitors, 476,000 came from search engines. That’s how powerful search traffic is; after all, Google is the biggest website in the world!
It’s important that you don’t ignore SEO; familiarize yourself with the concept of SEO and optimize your blog and your articles to rank well for relevant keywords in Google and other search engines.
- Comment on Other Blogs: The right comment on a highly authoritative blog can send you lots of traffic; identify the top blogs in your niche and start interacting and commenting on blogs on a regular basis. This will get the blogger and members of his community to notice you and visit your blog, leading to more traffic for you; you might even get a link, or invitation to guest blog out of it.
- Develop a Blogger Outreach Plan: Many bloggers fail to get traffic because they take a passive approach to blogging; if you simply publish your article, rest and wait for traffic to come then nothing will happen.
- Feature Other Bloggers in Your Articles and Ask them to Share: One of the techniques superstar blogger Neil Patel uses to grow his blog is that of linking to dozens of bloggers inside his articles (according to him, his articles usually contain 100+ links) and then reaching out to the bloggers who he linked to letting them know that he linked to them. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him.
- Do “Expert Roundups” and Get Featured Experts to Share: How will you like to leverage the reach of 10, 20 or more experts in your niche to grow yours? Is this even possible? Yes, by doing “expert roundups” in which you interview a group of experts and ask them one or two questions to be compiled inside one article, you can massively boost your blog traffic.
A good example of an expert roundup is this article that features 32 bloggers who reveal their favorite site building platform; the result is hundreds of shares. Here’s another good example that got over 1,000 shares.
- Do Case Studies of Influencers and Get them to Share: Identify influencers in your niche with good reach, do a case study about these influencers and get them to share it. A good example is this case study of Quora influencer Oliver Emberton; Oliver shared the article on social media when it went live, eventually resulting in 100s of shares and thousands of views. The article also ranks on page 1 for his name in Google, bringing in long-term search traffic.
- Publish a Resource Article: Resource articles are exceptionally effective for boosting traffic to your blog, much more than the average blog post; this article on Digital Current shows that it’s possible to get 100,000 views per article by publishing resource articles, and that resource articles can get up to 10,000% more views than the average article.
